Get known: social media for health, wellness and fitness businesses
Proof, not noise.
Social media management for health and wellness businesses has one job: show the people deciding whether to book you that you’re real, current and worth trusting. Go Forth Digital plans and produces content for Australian allied health practices, wellness and recovery centres and fitness studios, shot at your business, checked against the advertising rules for your industry, and linked to the page that takes the booking.
One short form. We reply within one working day with next steps and a quote range.
Go Forth Digital is run by a founder with ten years in B2B sales and growth, who has co-owned a gym and carried its P&L, and spent five years building websites and systems for health and wellness businesses.
What does social media management include?
Seven pieces of work. The plan is one page long, and the ideas come from your clients’ real questions, not a trends list.
- A one-page plan. Which platforms, for which clients, how often, who approves and what you’ll never post. Reviewed every quarter.
- A monthly content plan. Built from the questions your clients ask, what happens at a first visit, your people, your classes or sessions, and what’s new. Each post points to the page that answers it in full.
- Content shot on site. One filming block a month at your clinic or studio, with your people, on a phone. Short video and photos, captions in your voice, and no stock photos of strangers.
- Google Business Profile posts. Updates and offers that sit under your reviews in Google Search and Maps, where people look while they’re choosing.
- Scheduling and community. Posts scheduled, comments and messages answered or passed to you, and simple rules for community groups: answer the question, name the business once, never reply to a health question in public.
- Rules and consent. Every post checked against Ahpra’s social media guidance or your industry’s rules, and written consent before any client appears on camera.
- Monthly reporting. Enquiries that mention social media, profile visits that reach your booking page, and what we published. Likes and follower counts sit at the back.
Does social media bring bookings?
Sometimes directly, mostly indirectly. It’s where people check you after they find you.
Someone hears your name from a friend or finds you on Google, then opens Instagram to see whether the place looks like somewhere they’d go. A feed that went quiet in March tells them you might be closed. A current one, with real people in your real rooms, wins the booking. Where social media does bring bookings on its own is in slower decisions and offers: an intro pack, a trial class, a sunrise sauna session, a parent deciding over a school term.
So we measure it honestly: enquiries that mention a post and profile visits that reach your booking page, not likes. The finding side lives in SEO, AI visibility and Google and Meta ads.
Which platforms suit my type of business?
Two at most. A thin presence on four platforms is worse than a strong one on two.
- Allied health practices Instagram and Facebook for paediatric practices and anything parents choose. Instagram for adult and telehealth services. LinkedIn for GP, specialist and support coordinator referrals. Plus your Google Business Profile.
- Wellness and recovery centres Instagram first, because people want to see the space, the rooms and the feel before they book. Facebook for local reach and offers. Google Business Profile for people choosing on Maps.
- Fitness studios Instagram for classes, instructors and timetable moments, Facebook for local reach. TikTok only if your instructors enjoy making it. Google Business Profile for people searching nearby.
Whatever the platform, the account belongs to your business. We work as an added user, and if you leave, you remove us.
What can a registered health practice post?
Most things you’d say across the desk. The lines are around clients, not around your business.
Fine to post: a clinician explaining what an assessment involves, an exercise shown by the physio who prescribes it, what a mental health care plan covers, a new team member and the hours they have free. Off limits: a client’s kind comment reposted as a story, because on your account it’s a testimonial; a client’s face without signed consent; and “results” posts that promise an outcome. Ahpra’s social media guidance says advertising on social media that uses a testimonial breaches the National Law (Ahpra).
Studios and recovery centres have more room, with genuine reviews and member stories allowed, but claims still need to be ones you can back up under Australian Consumer Law.
Is social media management right for your business?
Good fit if
- People already ask about you by name, and you want what they find to back you up
- You have classes, sessions, people or a space worth showing
- You have service pages to send people to, or we’re building them
Not the right fit if
- You have no website pages to send people to yet. Start with Websites.
- You expect social media to replace search. It won’t, and we’ll tell you that in the first conversation, not the sixth month.
How it runs
- 1. Tell us what you need One short form. We reply within one working day.
- 2. We write the one-page plan Platforms, rhythm and who approves what. You get a written scope and quote.
- 3. Each month One filming block, a month of posts approved in one sitting, scheduling and community.
- 4. Monthly report Enquiries and bookings first, then what we published.
What comes with every service
- Catherine Withers, the founder, does the work, from the first conversation to the finished job. No hand-offs, no juniors.
- Your scope and quote in writing before anything starts.
- You own everything we build: the site, the content, the ad accounts and the data.
- One monthly report on enquiries, bookings and clients back, with the visibility behind them. It runs on KYM AI, an independent platform, so the numbers don’t come from us marking our own homework.
- Advertising rules built in: Ahpra rules for registered practitioners, consumer law for everyone.
- Set up in the systems you already run: Cliniko, Halaxy, Splose, Nookal, Mindbody, GymMaster and more.
- No long lock-ins. Ongoing work runs on a three-month initial term, then month to month.
Frequently asked questions
How much does social media management cost in Australia?
It depends on scope: which platforms, how often you post and how much content we shoot. Pricing is quote-based, and as a guide, Go Forth Digital’s social media management ranges from $1,000 to $4,000 a month ex GST, including the plan, filming, posts, scheduling and reporting. Paying to boost posts is ad spend, billed to your card and run under Google and Meta ads. More in our guide to marketing costs in Australia.
How often should we post?
Two or three times a week on your main platform, and on your Google Business Profile every week or two. Less and the account looks quiet to someone checking it on a Tuesday night. More and most small businesses run out of true things to say. Consistency beats volume.
Can we share client stories and reviews?
If you’re a registered health practitioner, not as testimonials about clinical care: those are banned in your own advertising, including your socials (Ahpra). You can share general, de-identified stories about what a service involves, and comments about things like customer service. Studios and recovery centres can share genuine reviews and member stories with consent, as long as they’re real and not chosen to mislead (ACCC).
Who films the content?
We do, at your business, in one block of about ninety minutes a month, with your people. That block makes eight to twelve posts. You approve the month’s plan in one sitting, and a clinician reviews anything with clinical content. Nobody’s posting on a Sunday night.
Do we have to be on camera?
No. Some owners and instructors love it, and it works, because people book people. If nobody wants to be filmed, we build the plan around your space, your classes, photos and words.
Who owns the accounts?
You do. The accounts sit in your business’s name, with the passwords in your password manager. We work as an added user, and if you leave, you remove us.
Tell us what you need
You know your business. We know how to get it found and booked. Tell us what you need help with, we’ll find what’s in the way and clear it, so you can go forth.
Or email [email protected]