Get found this month: Google and Meta ads for health, wellness and fitness businesses
Clicks that book.
Google Ads management for health and wellness businesses brings in bookings while search and AI visibility build: search ads for people ready to book now, Meta ads on Facebook and Instagram for people who aren’t searching yet, and landing pages that take the booking. Go Forth Digital runs them for Australian clinics and studios in your own ad accounts, tracked to the booking, not the click.
One short form. We reply within one working day with next steps and a quote range.
Go Forth Digital is run by a founder with ten years in B2B sales and growth, who has co-owned a gym and carried its P&L, and spent five years building websites and systems for health and wellness businesses.
What does Google and Meta ads management include?
Seven pieces of work. Tracking and the landing page come before the first dollar of ad spend, because without them you can’t tell what you’re paying for.
- Accounts and tracking in your name. Google Ads and Meta Ads Manager set up in your business’s name and billed to your card, with your booking system tracked so a booking, not a click, counts as the result (Google Ads Help).
- Search campaigns for real searches. Service plus suburb, the way people type it, with a list of searches to exclude (jobs, courses, “free”, services you don’t offer) and a schedule that matches your hours.
- Landing pages that book. One page per campaign, with the price, the offer, who they’ll see and the booking button on the first screen. Never your homepage. If your site can’t hold a page like that, we build it under Websites.
- Meta campaigns where they pay. Facebook and Instagram for intro offers, trial classes, first visits and the decisions people make over weeks. Short lead forms, an automatic reply within the minute and a follow-up the same day.
- Rules checked on every ad. For registered health practitioners, Ahpra’s advertising guidelines apply to paid ads: no testimonials, no unreasonable expectation of benefit, and terms stated on every offer (Ahpra). For everyone, claims must be ones you can back up under Australian Consumer Law.
- Budget control. A daily cap per campaign, a pause when the diary or timetable fills, and a weekly check of what people searched, so the money follows what books.
- Monthly reporting. Cost per booking by campaign, bookings from ads in your booking system, and the searches behind them. Clicks and impressions sit at the back.
Google Ads or Meta ads?
Google for people who already know what they want and are typing it. Meta for people who’ve been meaning to book for months.
A search ad meets intent: someone with a sore back at 7am types “physio near me open today” and books the first business that shows a time and a price. A Meta ad creates the moment: a reformer studio’s intro offer, a recovery centre’s sunrise session, a clinic explaining what a first appointment involves, shown to people nearby who haven’t searched yet. Search costs more per click and books faster. Meta costs less to be seen and takes longer.
- Allied health practices Mostly Google search, by condition, funding and suburb. Meta for paediatrics, telehealth and services people decide on over weeks.
- Wellness and recovery centres Meta for first-visit offers, memberships and gift vouchers. Google for “sauna near me” style searches and Maps.
- Fitness studios Meta for trials and intro offers, timed to January, school terms and new timetables. Google for class searches like “reformer pilates beginners” near you.
Can health and wellness businesses advertise on Google and Meta?
Yes. The limits are on targeting, tracking and wording, not on advertising itself.
Google treats health as a sensitive category in personalised advertising, which limits remarketing and audience lists for ads about health conditions (Google Ads Policy Help). Meta restricts the tracking and optimisation available to businesses it classes as health and wellness, and the rules vary by country (Search Engine Land, March 2025). Lead forms, location, age and interest targeting still work. We build inside those rules rather than around them, so your account doesn’t get flagged or paused.
For registered practitioners, Ahpra’s guidelines apply to a paid ad exactly as they apply to your website. For studios and centres, any health claim, like what a cold plunge does for recovery, has to be one you can back up.
Are Google and Meta ads right for your business?
Good fit if
- You have room in the diary or timetable now
- Your website can show the price and a booking button on one screen, or you’ll let us build a page that does
- You can fund at least three months of ad spend on top of the management fee
Not the right fit if
- You have a waitlist. More enquiries make that worse.
- You want ads instead of a website that converts. You’d be paying for clicks that leave.
Have past clients sitting in your booking system? The Rebook Sprint brings them back with no ad spend.
How it runs
- 1. Tell us what you need One short form. We reply within one working day.
- 2. We set up tracking and landing pages Then we agree the monthly ad spend cap. You get a written scope and quote.
- 3. Month one is the test Which searches and audiences book, and at what cost.
- 4. From week six The budget moves to the campaigns that book, and the monthly report shows cost per booking.
What comes with every service
- Catherine Withers, the founder, does the work, from the first conversation to the finished job. No hand-offs, no juniors.
- Your scope and quote in writing before anything starts.
- You own everything we build: the site, the content, the ad accounts and the data.
- One monthly report on enquiries, bookings and clients back, with the visibility behind them. It runs on KYM AI, an independent platform, so the numbers don’t come from us marking our own homework.
- Advertising rules built in: Ahpra rules for registered practitioners, consumer law for everyone.
- Set up in the systems you already run: Cliniko, Halaxy, Splose, Nookal, Mindbody, GymMaster and more.
- No long lock-ins. Ongoing work runs on a three-month initial term, then month to month.
Frequently asked questions
How much do Google Ads cost in Australia?
It depends on scope, and there are two numbers: ad spend and management. Ad spend is paid straight to Google and Meta from your own card, and you set the daily budget before anything runs. Australian agencies suggest a usable minimum of $1,500 to $3,000 a month in ad spend. Management is quote-based and, as a guide, ranges from $800 to $1,500 a month ex GST, on a three-month initial term. It’s a flat fee: we don’t mark up ad spend or take a percentage of it, so the incentive is efficiency, not getting you to spend more. More in our guide to marketing costs in Australia.
How fast do Google Ads bring bookings?
The first clicks arrive the day the campaign is approved, and the first bookings usually follow within the first week if the landing page does its job. A cost per booking you’re happy with takes longer: the first month is the test, and by week six the budget sits with the campaigns that book. If ads haven’t produced bookings at a cost you can live with by the end of month two, we say so and stop.
Do Meta ads work for a clinic or studio?
For studios and recovery centres, often: intro offers, trials, first visits and memberships are things people decide on while they scroll. For a clinic, Meta works for things nobody searches for at 7am, like a strength class for over-60s, a running assessment or a new clinician’s Saturday diary, and for families deciding over weeks. We test with a small cap and keep it only if it books.
Who owns the ad accounts?
You do. Both accounts are in your business’s name and billed to your card, and you have your own login. If you stop working with us, you remove our access and everything stays with you, including the history the account has learnt from.
Do you write the ads and make the creative?
Yes. We write the search ads and the Meta copy, and build the creative from photos and short videos shot at your business. No stock photos of strangers. Every ad is checked against the advertising rules for your industry before it goes live.
Can you run ads if our website isn’t great?
We’d rather not, and we’ll say so. Ads send people to a page, and if that page can’t show a price and take a booking on a phone, you pay for clicks that leave. We can build a landing page that does, while the rest of the site waits.
Tell us what you need
You know your business. We know how to get it found and booked. Tell us what you need help with, we’ll find what’s in the way and clear it, so you can go forth.
Or email [email protected]