Growth and AI visibility for allied health practices
More of the right patients in your diary.
Go Forth Digital is a growth and AI visibility partner for allied health practices across Australia. We help physiotherapy, psychology, occupational therapy, speech pathology, exercise physiology, dietetics and behaviour support practices get found on Google and in AI answers, turn enquiries into booked first appointments, and bring past patients back. Every engagement starts with a digital strategy scoped to your practice, quoted in writing and done by the founder.
Catherine Withers, the founder, has worked a physiotherapy front desk processing private health and NDIS payments, co-owned a gym, and spent five years building websites and booking systems for health and wellness businesses.
Sound familiar?
Some diaries are full for weeks. Others have gaps every afternoon. And the phone rings while everyone is with a patient.
Most allied health practices don't have a demand problem. They have a capture problem:
- An enquiry comes in at 7pm and nobody replies until the next afternoon.
- A patient stops halfway through their plan and never hears from you again.
- A GP who used to refer every week has gone quiet.
- A new patient asks ChatGPT or Google for a physio near them who takes their health fund, and a competitor gets named instead.
If you've paid an agency before, you probably got a report full of impressions and rankings. It never answered the one question that matters: did it book more patients? That's the gap we fix.
What you get when we work together
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Get found
Your practice shows up when patients search Google, ask ChatGPT or open Google Maps for the conditions you treat, the suburbs you serve and the funding they have. That means service and condition pages written the way patients ask, a complete and active Google Business Profile, and consistent details everywhere AI tools check.
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Get booked
More enquiries become first appointments. You get a website that takes the booking on a phone, online booking connected to Cliniko, Halaxy or whatever you run, and follow-up that replies before an enquiry goes cold.
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Get time back
Reminders, review requests, referral admin and report drafting run on automation. Clinicians spend their hours with patients, and your front desk stops chasing.
Want a quick win first? Past patients already know and trust you. The Rebook Sprint contacts them from your own patient list and puts appointments back in your diary within 14 days. The Rebook Sprint
Find your profession
Every profession books differently. Pick yours for the detail.
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Physiotherapy practices
Condition and suburb searches, a private, health fund, WorkCover and CTP mix, and patients who stop before their plan is finished.
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Psychology practices
Better Access, NDIS psychosocial and private clients, and intake that books a referral the same day.
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Occupational therapy practices
Paediatric and NDIS demand, coordinator referrals and a heavy report load.
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Speech pathology practices
Parents searching symptoms, not job titles, and waitlists that need managing.
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Exercise physiology practices
GP and coordinator referrals, chronic disease management plans and same-day first sessions.
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Dietetics practices
Competing with influencers for the same search, with GP referral pages that book.
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Behaviour support practices
Registered providers, support coordinator referrals and plan reports that eat practitioner hours.
How it works
- 1. Tell us what you need A sentence or two is enough: what's working, what isn't and what you want more of.
- 2. We find the gap worth the most We look at your numbers: utilisation by clinician, enquiries per week, how many become first appointments, your rebooking rate and where referrals come from. Then we check how your practice shows up on Google, in AI answers and across the directories patients use. You get a written plan with the scope, the cost and the numbers we expect to move, before you spend anything.
- 3. We do the work and report monthly The founder builds it, writes it and sets it up. Every month you see three numbers: enquiries, first appointments booked and past patients back.
Built for how allied health practices run
- Every funding stream: private, health fund, Medicare chronic disease management and Better Access, NDIS, DVA, WorkCover and CTP. Each one arrives through a different door with a different question, and your pages and follow-up should answer each one.
- Your software stays: we connect to the practice management software you already use, whether that's Cliniko, Halaxy, Nookal, Splose or Zanda (formerly Power Diary). You don't have to switch.
- Advertising rules, checked: physiotherapists, occupational therapists and psychologists are registered with Ahpra and follow the National Boards' advertising guidelines, including the rules on testimonials and reviews. Speech pathologists, dietitians and exercise physiologists follow their own professional body's standards. We check every page and ad against the rules for your profession.
- You own everything: the website, the domain, the content, the ad accounts and the automations. Nothing is held hostage.
Why practice owners work with us
- You deal with the founder. The person who scopes your work does your work.
- We've been on your side of the desk: front desk, health fund claims, NDIS payments and a business P&L.
- You see the numbers you run a practice on, not impressions.
- Scope, cost and target numbers go in writing before anything starts.
- If it won't pay for itself yet, we'll tell you.
Frequently asked questions
What does a growth and AI visibility partner do for an allied health practice?
It helps a practice get more of the right patients booked. For us that means three things: getting you found on Google and in AI answers, turning more enquiries into first appointments, and bringing past patients back. We start with your numbers, so the work goes where it will move bookings first.
How do patients find allied health practices through ChatGPT and Google AI?
They ask something like “a physio near me for a knee injury who takes Bupa”, and the AI names a few practices. It picks the ones it can confirm: a clear website that answers the question, a complete Google Business Profile, consistent details across directories, and reviews. AI visibility work makes sure your practice is one of them.
Do you work with Cliniko, Halaxy, Nookal and Splose?
Yes. We connect online booking, intake forms, reminders and follow-up to the software you already use, including Cliniko, Halaxy, Nookal, Splose and Zanda (formerly Power Diary). Your records stay where they are.
Can you keep our marketing within Ahpra's advertising rules?
Yes. We check every page, ad and post against the guidelines for your profession, including the rules on testimonials, claims and offers. If something isn't allowed, we won't publish it.
We're a small practice. Is it worth it?
Often, yes. A solo or two-clinician practice gets a smaller scope and a smaller quote, and a few extra booked appointments a month usually covers the cost. If we don't think it will pay for itself yet, we'll tell you in the first conversation.
How quickly will we see more bookings?
Past patients are the fastest: the Rebook Sprint puts appointments back in your diary within 14 days. Fixes to booking and follow-up show results within weeks. Search and AI visibility build over three to six months, and keep paying off after that.
How much does allied health marketing cost in Australia?
Pricing is quote-based, scoped to your practice, your goals and what needs fixing first. As a guide, all ex GST: one-off projects such as a strategy, website or booking system range from $1,500 to $10,000, ongoing work on one service ranges from $800 to $6,500 a month, and a full-service retainer ranges from $3,000 to $8,000 a month. You get the scope and price in writing before anything starts. For the full picture, read how much allied health marketing costs in Australia.
Tell us what you need
You know your business. We know how to get it found and booked. Tell us what you need help with, we’ll find what’s in the way and clear it, so you can go forth.
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